Altruism-John F. Kennedy Free Essays

John F. Kennedy once said conformity is the jailer of freedom and the enemy of growth. Which is true the act of matching attitudes, beliefs, and behaviors to what individuals perceive is normal to their society or social group makes them apart of the masses. We will write a custom essay sample on Altruism-John F. Kennedy or any similar topic only for you Order Now Which makes me think; of the many different ways people submit there self into that category. For example watching someone be sexually assaulted and stabbed to death outside of an apartment building but never calling the police to help or even attempting to help yourself. That’s what happen to Kitty Genovese and she had thirty-eight witnesses. Why was it that thirty-eight people stood there and watch her murder? Because they were too busy diffusing the responsibility for the simple fact that all these people are around someone must have called. As humans we do that a lot not help someone on the side of the road because they must have someone coming to help, never look at the screaming nose outside you don’t want to get involve, don’t help that person who’s being attack; diffusion of responsibility: Diffusing the responsibility of yourself being involved into a situation that might put you in danger. That seem reasonably but how about when you do something that doesn’t benefit you in anyway but you do it because it makes everyone else happy; this is altruism. Let say someone did go and help Kitty Genovese they could have been seriously injured but Kitty Genovese would have had her life. Altruism is any nice gesture you do for someone else at the expense of yourself it doesn’t mean you can’t satisfaction from your acts. In most cases of altruism you would enjoy it but the con of it is sometimes you can’t say â€Å"No† when you should be saying no. You’re doing what others want you to do when that’s not what’s in your heart to do. All I know is that more people should stand up for others because in any case you would want people to ignore you in your time of need. I can’t really say how to get help but if you’re in danger caught people’s attention, say something important, but most of all caught someone attention. One thing I must say be safe in this crazy world we call earth . How to cite Altruism-John F. Kennedy, Essay examples

Evolution of a brand

Introduction Dove has established itself as the dominant player of the market from 2007 onwards. Dove has proved itself as different and strong brand of Unilever as it provides sales worth $2.5 bollion in a year. Dove initially was known as the cleansing brand and offers a wide range of products including face care, body washes, deodorant hair care, bar and anti-perspirants. The report is written on the basis of the case study named, Dove: The evolution of a brand. The report represents the situation analysis for the case study and also highlights the critical issues mentioned in the case study. The report analyses the critical issues which are related to the case study and after analysing the issues the report would provide a clear recommendations for the future issues (Deighton, 2008). Situation Analysis Dove was introduced first in the market of USA as a beauty bar which was launched in the year of 1957. While starting its journey in the USA market the brand positioned itself as the cleanser not as soap. In all its advertisements the brand claimed that woman should use Dove because it does not contain any harmful element of soap which makes the skin dry. Mainly, the functional attribute of the brand was being proposed by the brand by saying that one quarter of the entire bar is cleansing cream. Later, on the brand management of Dove realized that too make it big the company should not restrict itself by talking about the functional aspects of a brand. To make it big and sustainable the brand evaluated that it should be linked with the feminine aspects and thus to create a close association with woman the brand worldwide had introduced the campaign the real beauty. The objective of the brand is to create a unique proposition in the mind of the woman that beauty is an inner characteri stics and self-esteem is a major element to discover womans own beauty (Carter Steiner, 2004). Identification, Recognition and justification of the related critical issues The critical issues which are mentioned over the case study or are identified from the case study can be discussed in the form of SWOT analysis. Strength: The strength of the brand is the connection with the feminine aspects and the positioning strategy of the brand. Dove is different from others as it does not claim itself as a soap rather it is focused on the woman care aspects. The campaigns introduced by Dove has emphasised on evaluating the definition of real beauty. The campaigns throughput the world has forced everyone including the men to think about twice regarding the definition of beauty. Dove has not put much effort in pushing their products but it emphasises rather on creating self-esteem among the woman which indirectly enhances the brand image of the brand. Weakness: Dove is not able to create its footstep in the men segment which can be treated as one of its weakness. The expenses of the campaigns are too high and the criticisms of the campaigns can affect Dove negatively. Opportunity: In the changing social scenario, the demand for personal care products both in the men and in the women segment have been increased to a large extent and increasing the product line in the men segment can be another opportunity for Dove for expanding its market. The product line can also include the teenage woman customers (Deighton, 2008). Threat: The criticisms that rise due to the arrangement of the campaigns and the advertisements can harm the brand image of Dove. The beauty which has been demonstrated over different campaigns are not related with the standard idea of real beauty which exists in the market. Analysis of the major issues The missions of Dove through implementing various campaigns are to promote the concept of beauty. The major issue related to the beauty campaign is that beauty comes from various aspects with different types of sizes and shapes. The campaigns of Dove have proved that the advertisements and branding together can work in a better way for doing well. The campaigns of Dove are nothing but the opinions and insights of the consumers about beauty. The positioning of Dove initially was the cleaning cream and later on it added the moisturizing element in it. Dove has emphasised on the campaign because it is a well-known phenomenon that for building a brand it is important to depend on the opinion and insights of the customers. The customer-based brand equity model can be used to describe how Dove has successfully used the perception around the brand to develop the strong equity. The model comprises four different stage and those are Brand identity which refers to the question Who you are, Mea ning of the brand which asks what are you, response of the brand which refers the perception about the brand and Brand Resonance which refers to the association of the customers with the brand. From its introduction in the year of 1950, Dove has demonstrated its brand equity by saying that they are not the soaps category because, it does not harm the softness of the skin rather it claims that it is one kind of cleansing cream (Carter Steiner, 2004). Later on while explaining the meaning of the brand Dove has used the proposition moisturizing and expresses itself as the moisturizing creamy bar. Third one is the brand response which it gathers through the arrangement of the campaigns throughout the world. The real beauty campaign arranged by Dove is the most famous and discussed campaign for woman throughout the world. The campaigns result in a way that it is proved that Dove is the most preferable brand by the woman segment. Fourth one is the Brand Resonance which helps to understan d the connection among the brand and the consumers. The campaigns have discussed various aspects of the woman self-esteem. The self-esteem of the woman can help to grow the beauty among the woman. The real beauty campaign developed by Dove has made a new evolution by defining the beauty in a new dimension. The survey conducted by Dove has shown that only 2% woman of the world perceives themselves as beautiful but advertisements and campaigns arranged by Dove have delivered the slogan that Woman are more beautiful than that they think of. Without directly promoting the brand name or without pushing the products in front of the customers the company has simply send a message of social responsibility. Dove has sent the slogan that the beauty can be achieved by introducing self-esteem among the woman and the society should change its viewpoint about the beauty (Yang, 2010). Dove is different because it has introduced a different concept in advertise its product which is distinct from di rectly asking about the utilitarian results. Dove has incorporated the expressions of human values and creates a connection with others. The connection or the association which has been developed by Dove is very strong and capable enough to increase the brand loyalty of the woman. The woman who purchases the product of Dove feels the association as they also thinks in the same way like Dove that the society should change its point of view regarding beauty and the inner side and the self esteem of the woman should taken into while considering beauty (Manca and 1994). The above figure shows the Customer-based brand equity model of Dove. Recommendations and discussions of the future issues 450 Portraying the old aged and fat woman in the campaigns frequently can affect the brand image of the company as people can perceive it as a brand of fat. For, many of the critics the advertisements in the campaign have just represented the woman in underwear around their houses which has created a wrong impact in the mind of the consumers. The campaigns have focused on the feminine aspects to a large extent but the campaigns do not talk much about the products and branding of Dove (Deighton, 2008). Focusing more on the societal issues rather on the products and services of the company can dilute the future sales of the brand. Time to time a brand needs to refocus on its advertisement strategy and Dove is not different from it. The self-esteem idea should be separated from the products of Dove. If the consumers perceive that the authenticity of the campaigns are not confirmed then the entire campaign can be affected to a large extent. The real consumers should be involved for providing their insights especially for the product usage of the particular brand. The women segment should be connected with the different products so that, the sales of several product variants and categories can be improved to a large extent. The definition of beauty should be linked with Dove in different ways by asking the woman customers regarding how beautiful they are looking like after using the product of Dove(Deighton, 2008). The already established association with the brand and the customers can be used by introducing the product aspect of Dove. The future campaigns should focus on how the usage of the products of Dove can enhance the beauty of the woman. The feminine aspects which have been demonstrated through the campaigns have made the brand overpowered in nature as the control in the campaigns have been loosen by Dove and the campaigns are introducing unnecessary criticisms in the society. The strong feminine aspects also hamper the wish of Dove to grab the men personal car e market. The personal care market for the men segment has been increased to a large extent and Dove should not leave the opportunity to penetrate that market (Deighton, 2008). Conclusion Dove initially emphasised on the functional aspects of the product by saying that it is a cleansing cream which contains one fourth of the moisturizing. Later on, Dove shifted its positioning from the functional benefit attribute to feel good attribute. Dove established various campaigns which promoted the feel good factor not the functionality of the product. To prove the authenticity of the campaign Dove uses elderly and obese models for the purpose of conveying the message. Dove also uses the digital media for demonstrating the films in U-tube to show how the perception of beauty varies. The films have demonstrated that a woman always perceive herself less beautiful than actually she is. All these campaigns have promoted the self-esteem of the woman and the campaigns are able to create strong emotional bonding with the woman segment. This is how the brand establishes and creates its own footprint in the market (Deighton, 2008).

Modern Day Communication

Introduction The traditional process of human communication has always involved a certain degree of direct personal interaction between individuals yet with the introduction of new technology preferred methods of communication have become more impersonal resulting in an increasingly isolationist society.Advertising We will write a custom essay sample on Modern Day Communication specifically for you for only $16.05 $11/page Learn More As technology improves methods of communication have steadily become more convenient wherein people are no longer limited in their ability contact one another but rather can choose from a plethora of choices. The creation of mobile phone technology has enabled people to be contacted at anywhere at anytime through either a direct phone conversation or a more discreet text message. Online methods of communication such as email, chat messengers or even online video conferencing services such as those on Skype have made it so th at global methods of communication have become far easier and affordable compared to the situation two decades ago where international communication was an arduous affair often involving significant delays, costs or even an inability to be contacted due to ones location. It was through the greater interconnectivity of countries through globalization that communication similarly became more globalized thus making it more convenient for the average user. Despite the current ease of use most people have with utilizing an assortment of methods of communication, as of late the most popular methods of communication such as texting, email and chat messengers have actually promoted a culture of isolation (Reid, 423 – 435). This is due to the fact that as these popular methods of communication become the norm so to does the level of social isolation of its users increase due the lack of direct face to face communication (Gordon, 60). As such, this brings up the question if it is possi ble to become more isolated due to the use of popular methods of communication despite the greater level of communicative interconnectivity that technology has brought about, and if so what are its negative consequences? Trend in Social Isolation Direct face to face interaction in order to communicate ideas and gain insight has been replaced with the convenience and rapidity brought about by the today’s popular methods of communication. With the loss of direct interaction comes a growing trend of isolation wherein people prefer being able to communicate with each other through short rapid fire messages rather than the long eloquent styles often seen in face to face interactions (Denial of Isolation, 10). As a result, emotional cues and responses usually evident in most direct conversations are absent resulting in more individuals becoming isolated both emotionally and socially from the world around them due to the lack of interaction (Cole and Cole, 40).Advertising Looki ng for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is due to these factors that there has been an increase in social awkwardness among young adults who have become so used to popular methods of communication that when placed in an instance of direct social interaction they tend to stumble around the conversation because of a certain lack of practice in direct communication. It is due to instances such as these that certain individuals have begun to prefer technologically based methods of communication since they are able to avoid problems related to their inability to properly communicate and socialize in public. This in turns continues to promote the trend of social isolation resulting in possible problems later on in life for individuals who experience this apparent â€Å"side-effect† of modern day communication. Understanding the Effects of Modern Methods of Communication In his book â€Å"The Shal lows†, Nicholas Carr presents readers with the notion that the traditional method of reading books, essays and various other written works are superior to what is offered today on the internet (Carr, 3). For Carr, the internet is a medium based on the concept of interruption where multitasking and rapid fire reading is the norm rather than curious oddities. Reading short articles, responding to emails and chatting at the same time has become so ubiquitous with internet usage that most people barely give it a second thought. On the other hand, as Carr explains, this has resulted in people losing the ability to enter into a slow, contemplative method of thinking normally associated with reading novels in print (Carr, 14). A crowding out effect can be seen where people find it harder to concentrate on lengthy articles, books or essays and a growing preference has developed for short rapid fire articles which can be browsed within a few minutes. It must be noted that with the deve lopment of the internet people have in effect become able to communicate their ideas to an audience through a massive scale. Blogs, internet article sites and various other online means of posting ideas have become so ubiquitous with modern day society that it is hard to imagine our current culture without the various articles we read on a daily basis which are a form of communication between a writer and reader in which the ideas they have regarding sports, politics and society in general are relayed to us on a daily basis. While the internet on any given day produces hundreds of thousands of pages of content, easily rivaling and surpassing the traditional publishing world in the amount of material produced however most of what is actually created is of poor literary quality, incomparable to what is written by professional writers and scholars.Advertising We will write a custom essay sample on Modern Day Communication specifically for you for only $16.05 $11/page Learn More Such a case is similar to the observation made by novelist Harvey Swales in 1951 during the rise in popularity of the paperback novel in which he stated that it could be the start of either an increase in the value of produced material or the inundation of trashy literature into an already polluted ocean of books and novels. As such it can be said that the traditional method of communicating ideas through journals, books and various other forms of printed media have steadily been replaced in popularity through an apparent flood of literature that does not even reach the same literary heights. For Carr the perceived value of the internet is one of human deterioration where people lose the ability for solitary single minded concentration in favor of rapid fire multitasking due to the proliferation of articles that can be easily consumed and read (Carr, 8). Positive Effects in Communication It must be noted that Clay Shirky in his book â€Å"Cognitive Surplusâ⠂¬  states that the internet has provided people with a platform in which to collaborate, communicate, experiment and as a result create effective social change through various collaborative works (Shirky, 5 – 10). For Shirky it is this ability to interact and create rather than remain a static passive observer that makes the internet a positive force towards the buildup of social and cultural development. In the eyes of Shirky, the internet acts as an open platform for contribution where user driven content and collaboration drives social and cultural development (Shirky, 11). Collaborative efforts such as Wikipedia, Wiki’s and social networking sites such as blogs, twitter and online message boards all contribute to utilizing the aptly named cognitive surplus towards creating an ever increasing amount of user driven content that contributes towards societal development. While Shirky does indicate that not all content is productive such as the internet meme â€Å"lo lcats† the fact remains that people are actually doing something rather than remaining static that signals a progressive change towards dynamic social interaction (Ruberg 33). Online projects such as Wikipedia, Project Guttenburg, Ushahidi and various other online drivers of collaboration help to improve the accessibility of information and promotes drivers of interactivity resulting in greater amounts of user driven content.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More As it was mentioned earlier, the indicator of progressive social and cultural change is dynamic contribution with the internet being the latest and best instrument to bring about such changes to human society (Drezner 31). The only problem facing the contributions made on the internet to act as triggers to create change in society is in their inherent value and the amount of control asserted on them. Social Networking, Communication and Change On the other hand developments such as Wikipedia, Google Books, Project Guttenberg and various review sites have enabled users to contribute to the wealth of knowledge that the internet is known for further expanding the ability of individual users to gain access to all forms of information whether it be statistical, opinionated, encyclopedic or even a mere review. Social networking sites such as Facebook, twitter and MySpace have helped to create collaborative online communities that can actually enact social change in the real world. The inf amous online group Anonymous is famous for setting up the February 2008 protests against the church of scientology wherein literally thousands of people around the world protested outside various scientology establishments and churches. The website Wikileaks has helped to encourage transparency in government operations and various other message boards have become spring boards for actually change in the way society has begun to operate on a global scale. Based on this it can be seen that true change is on the way for the internet, a true tool for societal collaboration to enact change on a global scale. Preserving the Levels of Integrity In light of the recent scandals involving corrupt public officials, self-serving politicians and criminal justice professionals who seem more in league with crime than justice what is needed is to create a set standard involving proper ethics and morality in order to preserve in the eyes of the public the necessary ethical standards people in such p ositions should have. One standard that should be maintained is adherence to properly doing ones job, in various recorded cases it has been seen that various public officials and criminal justice professionals have in fact been slacking off with their duties resulting in the public wondering why such officials are in their positions in the first place. While such actions are brought about by the tediousness of their jobs it must be noted that in such professions where the public is directly affected by ones actions slacking off is never an option due to the possible repercussions such actions may have on the general public good. Another necessary standard is the need to preserve the integrity of one’s position despite outside influences in the form of cash bribes or other forms of altering one’s decisions. A position in a public office entails that need to prioritize equality amongst the people rather than focus on a particular group due to a self-serving attitude. It is only when public officials start to serve their own causes rather than that of the people that problems in the system occur. Based on this it is important to maintain a certain degree of impartiality in order to maintain an effective public system that ensures all individuals are treated fairly and equally. On a relatively minor note, in such cases involving necessary standards for potential criminal justice professionals and public sector officials what is needed is to properly integrate standards in the production of literature or text in order to ensure its professionalism while at the same time using current practices in information dissemination in order to get the information to the general public. It must be noted that no matter how professional a document looks it is absolutely useless if the information within it is not seen by general public. For criminal justice professionals and public sector officials maintaining their professionalism in light of the recent trends in trashy online communication is important however what must be taken into consideration is properly informing the public about information garnered by their profession so that the public can be well educated and can make informed decisions. Works Cited Carr, Nicholas. What the Internet is Doing to our Brains The Shallows. New York: Norton Company, 2010. eBook. Cole, Larry, and Michael Cole. â€Å"Sensory isolation while being a prisoner of the information age.† Communication World 15.4 (1998): 40. Business Source  Premier. EBSCO. Web. â€Å"DENIAL OF ISOLATION.† Communications of the ACM 43.12 (2000): 10. Academic  Search Premier. EBSCO. Web. Drezner, Daniel W. â€Å"Weighing the Scales: The Internet’s Effect On State-Society Relations.† Brown Journal of World Affairs 16.2 (2010): 31-44. EBSCO. PDF. 08 May. 2011. Gordon, Michael. â€Å"High-tech loneliness: How our inventions keep us apart.† Futurist July 1990: 60. Academic Search Premier. EBS CO. Web. Reid, Donna J., and Fraser J.M. Reid. â€Å"Text or Talk? Social Anxiety, Loneliness, and Divergent Preferences for Cell Phone Use.† CyberPsychology Behavior 10.3 (2007): 424-435. Academic Search Premier. EBSCO. Web. Ruberg, Bonnie. â€Å"Cash In on the Internet Memes Phenomenon.† PC World 27.8 (2009): 33. EBSCO. PDF. 08 May. 2011. Shirky, Clay. Cognitive Surplus: Creativity and Generosity in a Connected Age. New York: Penguin Press, 2010. eBook. This essay on Modern Day Communication was written and submitted by user Cailyn Cruz to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Concept and Importance of the Positive Thinking

Concept and Importance of the Positive Thinking Positive thinking refers to the act of directing one’s mind to constructive thoughts that deviate from negativity and that are characterized by hope and expectations for better things in life (Quilliam, 2008, p.21).Advertising We will write a custom essay sample on Concept and Importance of the Positive Thinking specifically for you for only $16.05 $11/page Learn More Its development involves constant practice and persistent efforts. Positive thinking is important in life because it helps manage and eradicate stress, gives more energy to carry out daily activities, improves relationships, creates peace of mind, fosters a healthy lifestyle and guarantees success (Farreer, 2004, p.18). In addition, it enhances personal happiness and fulfillment, gives hope of a better future and aids in time management and personal organization. Positive thinking is vital in management and eradication of stress in life. This comes from the habit of looking and handling things positively. It enables a person concentrate on things that create a better life and enables an individual let go of situations that are either wearisome and distressing (Peale, 2012, p.32). Stress comes from constant worry and frustration with life situations that do not serve a person’s purpose in life. Positive thinking leads to the realization that negative thinking creates more problems and complexities in life than are unnecessary. Positive thinkers are able to evaluate problems and come up with appropriate solutions while negative thinkers see problems and resign to fate because they consider them difficult and impossible to solve. Positivity keeps stress out of life and improves a person’s well being. Positive thinking improves relationships by making it easier to connect with other people. People hate negative thinkers because they focus their energies on the wrongs of life and rarely recognize the good present, which if acted upon, can improve life in a great way. Positive thinking helps build deeper and better relationships that are founded on trust, great understanding and support (Peale, 2003, p.54). In addition, this helps create a healthier lifestyle because being at peace with friends, family and society gives peace of mind that is important for a good life. It eradicates anxiety and fear because of the feeling of belonging and worth created by being at peace with every one (Peale, 2012, p.61). In addition, it creates a good mood that appeals and attracts others thus enhancing good relationships. Spending more time with positive people is important in creating better relationships. Good time management and organization is a direct result of positive thinking (Peiffer, 2002, p.77). The inward organization of thoughts reflects the outward organization of a person’s life. As such, if a person organizes his thoughts through positive thinking, then he is able to organize other aspects of life. This organization improves ef ficiency and leads to good time management. A positive thinker has no time to waste because all activities are planned based on time allocated for those specific activities. Good time management can be achieved through prioritizing and focusing on the most important things.Advertising Looking for essay on ethics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Life situations are complex and demanding. Therefore, energy is a requisite for effectiveness and high productivity. Positive thinking avails more energy to carry out life activities because it reduces fatigue that is caused by stress (Peiffer, 2002, p.84). Stress and negativity drain the energy needed for life accomplishments by bringing feelings of disinterest and boredom, fatigue and create bad moods. Finally, positive thinking guarantees success because an individual is able to prioritize and focus on important things (Sasson, 2012, p.66). In addition, peace of mind improv es concentration on tasks that determine success and well-being. References Farreer, G. (2004). A Gift of Positive Thinking. New York: Andrews McMeel Publishing. Peale, V. (2012).The Amazing Results of Positive Thinking. London: Ebury Publishing. Peale, V. (2003).The Power of Positive Thinking: 10 Traits for Maximum Results. New York: Simon and Schuster. Peiffer, V. (2002). Positive Thinking: Everything you have always known about  Positive Thinking but Were Afraid to Put into Practice. London: Thorsons. Quilliam, S. (2008). Positive thinking. New York: Dorling Kindersley.Advertising We will write a custom essay sample on Concept and Importance of the Positive Thinking specifically for you for only $16.05 $11/page Learn More Sasson, R. (2012). Positive Thinking your Key to Success. Retrieved from https://www.successconsciousness.com/index_00003a.htm

A Review Of The Battle Of Lz Albany History Essay

A Review Of The Battle Of Lz Albany History Essay The battle in review is LZ Albany. This battle took place during the Vietnam War under Operation Pleiku. LZ Albany was an ambush on American troops en route to landing zone Albany by NVA regulars. The battle took place on the afternoon of November 17, 1965. The fight involved the US Army 2nd battalion of the 7th Cavalry (2/7) and the NVA 8th battalion of the 66th Regiment. Although the end result of the battle is considered an American victory, the losses suffered were horrendous. It is safe to say this was a pyrrhic victory for the US, only due to the fact that they held the ground at Albany at the end of the battle. This did alter the amount of troops the NVA could attack LZ Columbus with as a side effect. The battle itself would teach many lessons to the US army in regards to the importance of security and the role support by fire played in this theatre of combat. The Vietnam War was a civil war in which the United States was actively involved in. The Northern faction of Vietnam adopted Communism, and thus gained Russia and China as allies. Vietnam until this point was a French territory which was in the process of being liberated by the North Vietnamese. They had defeated France and driven them from parts of the country. France and South Vietnam sought aid from the United States. In reply the United States rendered aid and advisors to South Vietnam. This was due to US foreign policy at the time and staunch opposition to Communism by the US government. If Vietnam fell to Communism it also posed a great economic threat to US interests in South Asia as well. By 1965 the US Armed Forces no longer played the role of advisors for the South Vietnamese in the Vietnam conflict. We were at the point of actively engaging the North Vietnamese in combat. (Stewart 386-320) Under Operation Pleiku, US Army divisions were first employed against the North Vietnamese. This is exactly what the North Vietnamese commander Gen. Nguyen Chi Tranh had desired. His main strategy enc ompassed liberating a vast majority of South Vietnam from southern control and inflicting mass casualties on US forces. The idea was that the American public would not support a war in which multitudes of American soldiers lost their lives. His intent was to shatter the American public’s support and thus drive another foreign imposer out of the country. This plan was titled the Dong Xuan Campaign. (Coleman.51) American forces had already been occupying the provincial capital of Pleiku. Frequent attacks and skirmishes by the NVA gave the impression that they were probing for the best possible place to attack to retake the city. This indicated to US commanders that there was a sizable force of enemy soldiers in the Northern plateaus that needed to be dealt with. A series of landing zones were reconnoitered for probable attack positions. The Army’s objective was simple: to destroy the enemy threat in the area and their will to fight. After securing LZ X-ray, it was the jo b of the 2/7 Cavalry to sweep the gap between LZ X-ray and LZ Columbus, which held US artillery. Their mission was also very simple: to sweep the area between LZ Columbus and LZ Albany, and engage whatever enemy they found.

Dangers of Genetically Altered Foods Essay Example | Topics and Well Written Essays - 500 words

Dangers of Genetically Altered Foods - Essay Example However, the studies revealed that it was not the added lectin that was responsible for these side effects, but the engineering process itself. This is because a control group that was fed with potatoes containing the substance was not affected as they had not undergone the genetic modification processes (Pusztai, p.1). According to the researcher’s studies, food genetics should therefore not be altered for the purpose of making them disease-resistant or improving production to feed the hungry people since the process may bring adverse effects on humans. Regulation and testing of the process of modifying foods genetically has inefficiently been carried out in the past with interventions coming from various interested parties. For instance, in order to quell the public furor that was caused by the researcher’s studies, Philip James, a director at Rowett Institute, fired Pusztai because he had been influenced to take the action by a biotech firm located in the U.S. throug h a $224,000 grant they had received (Pusztai, p.2). In the U.S., their administration on food along with drugs has slowly drifted away from their regulation that food companies within the country should ensure the safety of their products before releasing them to the consumers. The foods are currently being introduced in a stealthy and quiet manner according to reports despite the public’s lack of comprehension concerning the risks that are posed by these foods. It is only due to the criticism that these foods have received across the nation and on the international arena that the American regulators are now thinking of creating new regulations to govern their manufacture (Pusztai, p.3). The production of genetically modified foods should not be advocated since they have many disadvantages that they come with. This is mainly because the engineering may bring imprecise technologies, different side

Zora Neale Hurston Article Example | Topics and Well Written Essays - 1750 words

Zora Neale Hurston - Article Example However, much of her work encountered criticism, as what endeavored to be ethnographic authenticity was construed as a perpetuation of black stereotypes made pliant for her white audiences. This combined with her controversial political affiliations in the 1940's led to a rejection of her work for some time. Rather than focus on a chronological review of her literary achievements, this paper will thematically consider portions of her corpus in terms of the various academic realms of analysis to which her work is now subject. Initially, some consideration will be given to the problematics of her presentation of "folk culture and folk language" and the degree those issues have traction in attempting to categorize the work of Hurston. Secondly, a de rigueur explication of how the issues of race and race relations were framed in her work will be given. Finally, the tropes of religion, religious imagery, and spirituality explicitly and implicitly play a significant role in her fiction and as such must be included in any literary analysis of her work. Though it is beyond the scope of this paper, one thematic element which operates consistently in her work is the role of women and her sensitivity to feminist concerns and issues of women's rights. Suffice it to say that many women in her novels and short stories play strong, consistent and even heroic roles and are often concern with other things than finding a husband or having children.